Now showing items 1-3 of 3

    • Brand attributes that leads to increase in brand loyalty 

      Hoque, Farha Adiba (Brac University, 2020-04)
      Bangladesh is a lucrative market for any industry to flourish in. This encourages companies to invest in the market knowing the growth rate and population of the country is key driver for investment. Markets in Bangladesh ...
    • Customer engagement on social media to improve brand loyalty 

      Hasan, Md.Alif (Brac University, 2022-12)
      This paper describes my internship experience at X- Integrated Marketing Agency. Throughout the internship period, I gained significant knowledge regarding digital marketing and customer experience. With the evolution ...
    • Loyalty & customer buying behavior during pandemic period 

      Rahman, Md. Hasinur (Brac University, 2022-10-22)
      Bangladesh is one of the most populous countries in the world with over 165 million people. The country’s population is constantly growing, which means that there is a large potential market for mobile phones and other ...